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IPIX (IPIX Corporation.) was an imaging technology company headquartered in Reston, Virginia. One of its trademark products was visual technology allowing the stitching of panoramic images into 360°x 180° field of view video and photography. The company's stock was traded on NASDAQ (IPIXQ).
Their .ipx format was for a time a widely used virtual image type on major hotel and real estate websites. 'IPIX Interactive Studio', could create not only IPIX's proprietary format, but QuickTime Cubic VR images, Equirectangular and Cylindrical Projections as JPEGs that could be viewed with Helmut Dersch's freeware Java PTViewer, Shockwave w3d files, VRML files and X3D files. Two plug-ins are available that can create images in the RealViz format and iSeeMedia's PhotoVista format.
iPiX licensing method was as follows. The proprietary iPix software "iPix Wizard" could seam any number of fisheyes (or retouched fisheyes) into a .ipx. Yet it would only allow viewing of the image for quality control purposes. When the user wanted to save the .ipx file he or she would need to "spend" an iPix key. These keys could be bought from the iPix store for $25 each, or less if bought in bulk. Web design houses, and other new media companies could buy these keys and offer iPix services while charging more than $25 per sold .ipx picture. Minds-Eye-View, the company that bought what remained of iPix continued this licensing method and continues to use the Ipix name.
IPIX patented its Omniview motionless camera orientation system, and has claimed that this patent covered techniques for creating 360-degree images using two fish-eye photographs. It pursued an active policy of filing patent lawsuits against any company or individual that develops similar technologies (Helmut Dersch and the company Infinite Pictures are the most notable examples) and also lawsuits against photographers using software it considered to be infringing its patents. The company was widely criticized for these lawsuits [1]. Among the arguments against the patent claims were the existence of prior art, and that these lawsuits have acted to put a damper on the development of interactive immersive image technologies. It was also argued that some of their claims are too broad, suggesting that any geometric remapping of a fisheye image is their invention [2]. In the end it turned out that IPIX itself was in violation of a prior patent held by Pictosphere, and in court attempted to use the same defense that had been used against them in the past. They lost the suit [3].
On July 31, 2006, IPIX filed for bankruptcy after posting a 3.8 million dollar loss [4] for the first part of 2006. They had posted a $347 million loss in the tech crash in 2001.
Before going bankrupt iPix was developing a technology called i-movies or vPix, streaming video in 360 degrees again without moving cameras. The technology was said to be groundbreaking as it theoretically allowed an infitite number of viewers to "move" their own camera and viewing space in even a live televised event. The technology was not further developed.
On January 19, 2007, it auctioned off a block of 28 patents for $3.6 million, to an anonymous bidder which later revealed itself to be Sony[5].
On March 29, 2007 Minds-Eye-View won the auction for the remaining iPIX assets, including the trademark name, software and websites. Quotes by MEV president Ford Oxaal suggest the iPIX brand and products will continue to be available.
Several alternate technologies exist to create and display Virtual Reality images, including Quicktime and Java-based applets.
